Buffalo Milk Yogurt

I have the assumption that Jennifer Levonian, the woman behind Buffalo Milk Yogurt is actually a Whole Foods customer, and she was actually making fun of herself, or she was making fun of the majority of Whole Foods customers she sees when she is shopping. Still in my opinion she was talking about herself. I don't think the club is exclusive. I get how it is kind of a joke to be in and consume healthy and alternative food. It feels strange.